Webflare Digital, a prominent web design and digital marketing agency, recently collaborated with the Brisbane Car Buying Centre (BCBC), a leading car dealership in Brisbane, Australia. BCBC approached Webflare Digital to build a fresh website and develop a digital marketing
strategy that would propel their online presence to new heights. The objective was to gain increased visibility and improve organic search rankings on search engines, primarily Google.
BCBC was struggling with an outdated website and poor search engine rankings that hindered their online visibility. This situation adversely impacted their potential to reach new customers and remain competitive in the industry. The challenge for Webflare Digital was to create an attractive, user-friendly, and SEO-optimized website that would rank on the first page of search
engine results within a short time frame.
To achieve the desired outcome, Webflare Digital implemented a comprehensive plan that encompassed the following steps:
1. Website Redesign:
Webflare Digital revamped the existing BCBC website, focusing on aclean, responsive, and user-friendly design that would appeal to visitors and improve theoverall user experience.
2. Keyword Research:
The team conducted extensive keyword research to identify the most relevant and high-traffic keywords related to BCBC’s services, targeting customers looking to buy, sell, or trade cars in Brisbane.
3. On-Page SEO:
Webflare Digital optimized the website’s content, meta-tags, headers, and image alt-tags to incorporate the target keywords, ensuring that the website was fully optimized for search engines.
4. Local SEO:
The team optimized BCBC’s online Local SEO: The team optimized BCBC’s online presence for local search results, including setting up and optimizing their Google. My Business listing, building citations, and implementing schema markup. This approach focused on attracting customers within Brisbane and its surrounding areas.
5. Content Strategy:
Webflare Digital developed a content strategy that included regular blog posts, articles, and guides related to the automotive industry. This approach aimed to establish BCBC as a trusted resource and drive organic traffic to the website.
6. Off-Page SEO:
The team worked on generating high-quality backlinks from authoritative websites within the automotive and local business sectors. This strategy helped strengthen BCBC’s online reputation and improve its search engine rankings.
Within three weeks of launching the new website and implementing the SEO campaign, BCBC achieved the following results:
1. Numerous Page 1 Rankings:
BCBC’s website saw a significant boost in organic search rankings, with several target keywords ranking on the first page of Google search
2. Increased Visibility:
The improved search rankings led to a substantial increase in online visibility, resulting in more potential customers discovering BCBC’s services through search engines.
3. Enhanced User Experience:
The redesigned website provided a seamless and engaging user experience, leading to longer average session durations and lower bounce rates.
3. Higher Conversion Rates:
With the improved online presence and user experience, BCBC experienced an increase in the number of inquiries and subsequent sales,
resulting in higher conversion rates.
Webflare Digital’s comprehensive approach to web design and digital marketing proved to be highly effective for Brisbane Car Buying Centre. The combination of an appealing, user-friendly website and a targeted SEO campaign resulted in rapid improvements in search engine
rankings, online visibility, and user engagement. This case study highlights the importance of a well-executed digital strategy and demonstrates Webflare Digital’s expertise in delivering impressive results within a short time frame, ultimately contributing to BCBC’s overall business growth and success.
20 September, 2021
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